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Check List for Product Development & Fulfillment

** CREATING THE COMPANY **

VISION & STRATEGY
Product Lines: Rarescape, Retro, & RPG Resources
5e Gaps: Targeting 5e products where WOTC is weak or not focused
Multi-system POD: Lead with Rarescape but create Fate, Savage Worlds, etc. editions of adventures
On-the-fly Focus: Cinematic, Location Cards, etc.
Filling Downtime: Time before games, time when you don’t have a GM or don’t have quorum, solo games

COMPANY SETUP
Create LLC
Obtain EIN
Obtain Sales Tax ID
Company Hobby Code for UPCs
Setup Bank Account

** PRODUCING THE PRODUCT **

PRE-PRODUCTION
Create product budget: print economics , minimum print runs sizes, size & weight, postage, KS & tax percentages, and overall pricing
Create / update product roadmap
Create product vision with writer guidelines (product ‘bible’)
Create art specifications

PRODUCTION
Commission art / art direction (Damien)
Commission writers / technical editing (Damien)
Do copy editing (Becca)
(Optional) release backer beta / QA
Review backer feedback on beta product

POST-PRODUCTION
Do interior layout
Do cover design
(Optional) release backer beta / QA
Review backer feedback on beta product
Order print proofs
QA print proofs
Create back-cover sell text (also used for product listing and retailer solicitations)
Create cover image for OBS (max 900×1200 pixels)
Create product artwork for retail solicitations

** SELLING THE PRODUCT **

PRE-SALES (KICKSTARTER) (5 months before release)
Create marketing text
Create product prototype photo
Create product video
Create Kickstarter banner art (with ‘Funded’ version)
Do copy editing (Becca)
Launch Kickstarter
Ongoing social media blitz for Kickstarter
Monthly KS updates until delivered

PRINT RUN (4 months before release)
Order print runs based on Kickstarter sales and retails estimates

RETAIL SOLICITATIONS (4 months before release)
Obtain ISBNs from Bowker at https://www.myidentifiers.com/manage_isbns
Create Bar Codes using https://www.free-barcode-generator.net/isbn/
Send product solicitations to Studio 2

PLEDGE MANAGEMENT (2 month prior to release)
Setup Backerkit Surveys (allow 5 business days for review and re-submission)
Send Backerkit Surveys
Send surveys to folks who’ve emailed wanting to be a late backer
Backerkit Fulfillment (1st Wave)
Backerkit Fulfillment (2nd Wave)

KICKSTARTER DISTRIBUTION (1 month prior to release)
Setup private OBS listing and OBS free discount code

RETAIL DISTRIBUTION (month of release)
Setup Bricks-n-mortar
Setup KS page as ‘Spotlight’ page

ONGOING RETAIL SALES MANAGEMENT
Review monthly sales report
Review monthly inventory report
Re-order out of stock products that remain profitable
Periodic seasonal discounts / sales
Rogue Comet blog posts and podcasts